Mistakes to avoid as a new solopreneur

Mistakes To avoid as a new solopreneur

In case you aren’t familiar with the term – a solopreneur is simply someone who starts and runs their business on their own (you may still hire freelancers, consultants, coaches etc). If you’re a solopreneur you’re likely to stick around to see this business grow because it’s your passion and you designed, it to fit around your desired lifestyle.

You can find out more about the different types of entrepreneurs here. as I won’t elaborate much about that on here (partly because these nails are annoying as hell to type with and partly because I don’t want to keep you here forever haha)

So as a business and mindset coach, I help solopreneurs in various industries to launch and grow their businesses in a way that avoids overwhelm, plus saves them time and money. I got into this work because I truly believe that when we bring forth the ideas that are in our hearts, we not only get to transform our own lives but the lives of those our business touches.

With that being said, it remains that a shocking

8 out of 10 business fail in their first 18 months

Through my work I’ve realised that there are a few common mistakes that if you avoid as a solopreneur make ALL the difference in determining which side of this statistic you fall in.

So today I’m sharing with you 3 of those mistakes and how to avoid them.

  1.  Not focusing enough on visibility.


I can’t tell you how many people I have come across who are incredibly talented, have created beautiful products or fantastic services, yet still are not getting customers.

Look, if you’re not making any money and bringing in clients you aren’t running a business, you’ve just taken on a time consuming and expensive habit.
— Mayfairn. N

I’m sorry I had to give you some tough love there, but I promise you it’s LOVE).

Most solopreneurs spend the majority of their energy on creating their product or service and then think about visibility (aka marketing) as an afterthought. This won’t cut it. You need to be spending more time and effort into making sure the people who need what you’ve got actually know it exists.

This doesn’t mean you need to dash money at the first marketing agency you come across. There are plenty of FREE and effective methods to increasing your visibility.

The first thing I would do is research which social media platform is most effective for reaching your market and leverage methods others have used; there’s no need to reinvent the wheel.

For example, last year I would let people know about my blog posts mainly on Facebook and instagram and I would get barely any reads (and consequently traffic to my website where people would BUY from me). Then I got smarter and realised through research that Pinterest was a much better platform for getting my target audience to see me and the results are speaking for themselves.

Don’t just make beautiful things – make beautiful things and get them SEEN. This shouldn’t be an afterthought.

2. ignoring the mindset work

There is a very good reason why I’m not just a business coach, but a business AND mindset coach.

As a solopreneur, likely with limited funds to make your business work; your business cannot and will not grow past the level of your personal development.

A lot of solopreneurs think they know this, but the truth is, the evidence that you know better is that you do better, but how many of us actually carve out the time for this?

I’ll tell you how many - 2 out of 10. Yeah, the amount that actually succeed in business.

A strong mindset helps you to become the kind of person who sticks through the inevitable challenges of business that many would cower at.

Here’s a few mind set techniques I use with myself and my clients to ensure success:

  1. Affirmations

  2. Visualisation

  3. Scripting

Drop me an email if you want me to give you more details on this and some personalised mindset techniques you can use for your business (Coach @mayfairn.com) – I promise to reply within 48 hours.

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3. Not getting support soon enough

If you’re a solopreneur, it’s likely that you went into business alone because you like having a certain level of control over how things go in your business; it is your baby after all.  

I feel you, I really do; I’m a solopreneur as well remember, BUT, and this a big BUT.


*sorry, you’ll come to realise if you stick around that I can’t resist a gif!

You really only have two options when it comes to starting your own business - stumble through the dark and hope your business works (probably losing a ton of money in the meantime) OR, get high quality support early on.

Of course I’m biased, but I honestly believe that getting a coach sooner than later is the best way to do this.

Here’s why:

Yes, getting a coach is likely to cost you more than just buying an online course for example or going to a workshop (or not investing in yourself at all), but nothing really compensates for having someone specifically dedicated to giving you, and helping you to apply relevant techniques and information for the exact stage you’re at.

I hired my first coach before I’d even launched my business, and it was hands down the best decision I made. Yes, it felt like a jump, and at the time was a HUGE investment but it meant that I avoided many of the mistakes I would have made if I tried to figure it out all on my own and ultimately I saved money.

Within just a few months I was able to launch a group programme, live in new york for 3 months and go full time in my business

Of course, you only reap the benefits of a coach when you work with someone who you really connect with and who understands your vision. This is why I personally have an hour phone call with all of my potential clients to help us both see if we’re a fit.

If you’re a solopreneur in the early stages of your business, you can find out more about working with me below.

Yours in love and in service,

Mayfair. N-logo-white.png


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In case we haven’t met…

I’m Mayfair. I’m a business Mindset coach, which in short means I’m on a mission to help you overcome any and every block that is holding you back from your dream life and business.

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